- Categories: Connect
- Client: Regio
- To launch Regio Italia, the new range of Signature Luxury Fabrics by Raymond.
The launch was executed at J.W. Marriot, Juhu. To launch the Brand Logo & fabric, an Italian themed stage cum ramp was created. The Regio Italia logo was revealed by splitting an LED screen. Models adorning suits made with the Regio Italia fabrics walked the ramp.
The press was then surprised by the appearance of show stopper Dino Morea dressed in a sublime Regio Italia Suit. Together Dino Morea and Mr. Sanjay Behl, CEO, Raymond Lifestyle Business, unveiled the different lines of signature fabrics which were on display.
Milestone also organized a jugalbandhi performance featuring Louis Banks band and Ravi Chari along with cocktails and snacks for esteemed Raymond dealers, which was followed by a flute and harp performance during an elite dinner.: