RAYMOND – IN-STORE ACTIVATION
- Categories: Connect
- Client: RAYMOND
Milestone Connect designed and installed Visual Merchandizing for Raymond Linen across 144 stores in Mumbai, Delhi, Pune, Ahmedabad, Punjab, Kolkata, Patna, Bangalore, Chennai, Hyderabad & Kerala including shelf talkers, nature planks etc. giving a very natural ambience to the stores.
Milestone Connect designed & executed Raymond Linen in-store activity across 42 stores in Mumbai & Delhi. Multiple activities were conducted to promote the new clothing line, 'Raymond Linen' & the theme "Go Natural". We asked consumers what does go natural mean to them, which they shared their thoughts on the leaf and posted it on the 'Go Natural Tree'. To be a part of Raymond Linen's "Go Natural" contribution to nature, sapling cups and seeds were distributed to all participants to plant it and place it in their home. Video bytes of consumer's feedback were recorded. Photos were also clicked which was handed over to consumers in branded photo jacket.