Double Burger

McDonald’s – Double Burger

  • Date: 09/29/2014
  • Categories: OOH /
  • Client: McDonald’s
  • March is the most stressful month in India: School and college exams, the tax returns, and finally the onset of the unbearable summer heat give this month its notorious reputation. McDonald's wanted to do something to cheer everyone up. And thus was born the 'Double the Joy' offer, wherein McDonald's inserted two patties in every burger, thereby doubling the happiness but not the price.: