Life Ok
Savdhaan India 2016

Life Ok – Savdhaan India 2016

  • Categories: Connect
  • Client: Life Ok
  • Life Ok is rolling out a new and 5th season of Savdhaan India with an introduction of a new theme 'Darr Kar Nahi, Datt Kar.' The thought behind this is to empower the audiences and motivate them to stand up against crime at home, outside and even in the virtual world.
    The press conference was held at 3 cities – New Delhi, Ahmedabad and Lucknow and Milestone Connect had executed in all these cities. The event started at Hotel Le Meridian in New Delhi, wherein the entire banquet hall was branded with Show Standees, Backdrops and various other branding elements. Also a thematic LED stage was placed for the event.
    The event started with the introduction by the hosts of the show, Sushant Singh, Divya Dutta and Mohit Malik empowering people and promote the new philosophy 'Darr Kar Nahi, Datt Kar'. An interactive pledge activity on an app was created to conduct with all the hosts and the press wherein an AV was played for the completion of pledge. Also to remember the pledge taken, a pledge wall was created wherein people can click their photographs, printed instantly and put up on the wall.
    Post the press conference, a Q&A session was held with the media followed by lunch.
    A similar press conference was held at Ahmedabad and Lucknow for following days. Before the press conference, Sushant Singh had visited crime areas such as Sarkhej Gandhinagar Highway in Ahmedabad and Patrakarpuram Chauraha, Gomti Nagar in Lucknow. Sushant Singh addressed the citizens of Ahmedabad and Lucknow about the local crimes that occurred recently and asked the citizens to face their fears that stops them from stepping up at the right time.
    Post activity at the crime locations, the press conference was held at HK College, Ahmedabad and City Montesori School in Lucknow wherein the hosts addressed the students and teachers to be change makers for a crime free India.
    The entire event and crime location activity in all the three cities was smoothly executed by Milestone Connect team.