Viacom 18
Bhaag Milkha Bhaag

Viacom 18 – Bhaag Milkha Bhaag

  • Date: 09/29/2014
  • Categories: OOH /
  • Client: Viacom 18
  • The Idea: For the first time, treadmills were picked as the mode of communication to interact one-on-one with gym-goer's. We made fitness enthusiasts literally face Milkha Singh's daunting task, and gave them a chance to compete with him by physically exposing them to the actual parameters - the 400 meters, the 45.80 seconds, and the Olympic track. All of this, in the confines of the gym & treadmills.: