Active Activation

Axis Active Activation

  • Categories: Connect
  • Client: AXIS
  • Milestone Connect designed and executed a highly engaging kiosk at Cyberhub for Axis Bank's new innovative product, Axis Active. The activity involved people coming to the kiosk and using a cross-trainer to earn the maximum number of steps and earn rewards. The activity was highly engaging and successful in bringing alive the product proposition of Fitness, Payments, Rewards. Over and above the engagement at the kiosk, special sessions of Zumba was organised, similar to a flash mob to communicate the product proposition. The activity saw over 1000 participants who burnt 10000+ calories with over 140000 steps taken.: