CHAI CART ACTIVATION
AMAZON – CHAI CART ACTIVATION
- Date: April, 2015
- Categories: Connect
- Client: Amazon
Amazon India has chosen Chandigarh, Panchkula to pilot its new initiative called Amazon Chai Cart from 13th to 17th of April 2015. The initiative aims to spread awareness among local SMEs and sellers on the benefits of selling online and introduce them to the specialised seller services that help them sell more and earn more on the Amazon India marketplace.
For this initiative, Milestone Connect designed and executed the Amazon Chai Cart Activation for the sellers (retail store owners). They were approached and invited over a cup of tea to discuss about growing their business by selling on Amazon. The Amazon Chai Carts were stationed in & around the local business and shopping districts like sector 7, sector 8 and more.
Two taglines were taken forward on the Chai Cart communicating the benefits of selling on Amazon.
"Chai Toh Hai Bahana, Maksad Hai Aapka Vyapar Badhana"
"Amazon Pe Bech Vyapar Bana Tez":