- Date: 09/28/2015
- Categories: OOH / Read More...
- Client: PROJECT HERS
Women dying of dowry deaths or rape becomes top news in media. What is quietly going unnoticed is the fact that women are committing suicides due to the humiliation they face because they have to defecate in open fields. The idea was to create a new law: Thus, we tied up with Parryware. The communication derived was If you are building a house, however small or big, you must build a toilet. Whenever people looked up, they would get a clear message of Projecthers.com and pleading them to sign the petition: