DABUR
LAJJA KAVAJ

DABUR LAJJA KAVAJ

  • Categories: OOH / Read More...
  • Client: DABUR
  • Kumbh, one of the largest religious gatherings in the world, attracts millions of devotees to take the holy dip. While it’s driven by tradition and religious belief, it also throws a huge challenge to women as they are forced to change clothes in the open due to lack of ample amenities. Dabur Vatika Shampoo has always stood for the strength and dignity of women. Taking these values forward, the brand innovated and distributed multiple ‘Lajja Kavach’ units, a much needed changing room that women could carry to the Ghats and change their clothes with dignity. The power of ‘Lajja Kavach’ was realized when women passed on the ‘Lajja Kavach’ to other women, creating a chain: