McDonald’s – BURNING BILLBOARD
- Date: 09/29/2014
- Categories: OOH / Read More...
- Client: McDonald’s
The Burning Billboard: Right in the heart of Mumbai, at Mahim Causeway, through which more than 2.5 lakh passenger cars pass daily, the product was highlighted on a 40ft x 20ft billboard for seven days and included five flex changes.
On the first day, audiences saw an entire burger with the McDonald’s logo. Thereafter, every alternate day for the next five days; the burger was bitten up, with the area around the bitten part surrounded by flames emitting real smoke. On the last day, audiences saw a billboard with a hole in the shape of a burger, still flaming hot!