AIRTEL – Bus Shelter
- Date: July, 2016
- Categories: Connect
- Client: Airtel
- Create awareness about Airtel's open network and also make consumers experience the open network through an interactive kiosk at bus shelter
Approach: A kiosk with LED display panel was installed at bus shelter and the entire bus stop was revamped in an eye-catchy way. Airtel customers were invited to check network strength at their chosen locations. More than 10,000 customers experienced Airtel Open Network through this activity and it caught over a million eyeballs in just 3 days. After the successful execution of this Airtel plans to amplify the activity in major cities across India.