Kaun Banega Mukhya Mantri
ABP – Kaun Banega Mukhya Mantri
- Categories: Connect
- Client: ABP
- The aim of the activity was to get an insight on public's opinion of development and progress in Bihar over the last few years and create brand awareness for the ABP brand.
The cantor with a team of Supervisors and promoters encourages people to come forward and voice their opinion on development in Bihar. They also get a questionnaire filled or verbally ask questions reflecting common man's point of view. The result from these questionnaires is used as a data bank in the ABP's KBM live show airing in the evening on the same day.